Other Books by Dr. Matt Hasan
A collection of Dr. Hasan’s published books on artificial intelligence, marketing, customers, and business strategy.
AI, Marketing and the Customer: Dr. Matt’s Musings
Published: Nov 2024
In AI, Marketing and the Customer: Dr. Matt’s Musings, Dr. Matt Hasan provides an insightful exploration of the transformative role of artificial intelligence in marketing and customer relations. This collection of essays demystifies complex AI concepts, making them accessible to both experts and newcomers alike, while addressing the ethical implications and socio-economic impacts of AI integration. With a focus on balancing machine efficiency and human creativity, Dr. Matt argues that AI should enhance—not replace—human connection in marketing and customer relations. He offers practical solutions for businesses to leverage AI responsibly, emphasizing interdisciplinary collaboration to create equitable and effective systems. A must-read for business leaders, marketers and customer relations professionals, this book serves as a crucial guide to navigating the evolving landscape of AI, inspiring critical thought about building a more connected and ethical future.
Don’t Stress, It’s Just AI (Part 1): How to Stay Calm (and in Control) As Machines Keep Getting Smarter
Published: November 2025
Part 1 of the “Don’t Stress” series addresses the mounting fear and anxiety surrounding the rapid advance of AI, offering a pragmatic roadmap for everyday individuals to maintain calm and control. Dr. Hasan introduces the AI Human Stability Framework (aiHSF) to the general public, explaining how AI’s real, yet often overlooked, function is to act as a rational anchor when human biology and institutions fail. This book is an empowering guide that reframes AI from a threat to a partner. It teaches readers practical methods for utilizing AI as a cognitive stabilizer to manage information overload, reduce emotional decision-making, and reclaim mental clarity. By understanding AI’s stabilizing capacity, readers can move beyond paralyzing fear and engage with the co-evolutionary path, ensuring they remain the dominant, purpose-driven half of the human-AI partnership.
The Small Business Owner’s Playbook for Growing and Profiting with AI
Launch: Q4 2026
A practical guide for small business owners, including businesses with up to 15 employees and $3 million in annual revenue.
The 10 - Step Structure
Published: May 2026
In AI, Marketing and the Customer: Dr. Matt’s Musings, Dr. Matt Hasan provides an insightful exploration of the transformative role of artificial intelligence in marketing and customer relations. This collection of essays demystifies complex AI concepts, making them accessible to both experts and newcomers alike, while addressing the ethical implications and socio-economic impacts of AI integration. With a focus on balancing machine efficiency and human creativity, Dr. Matt argues that AI should enhance—not replace—human connection in marketing and customer relations. He offers practical solutions for businesses to leverage AI responsibly, emphasizing interdisciplinary collaboration to create equitable and effective systems. A must-read for business leaders, marketers and customer relations professionals, this book serves as a crucial guide to navigating the evolving landscape of AI, inspiring critical thought about building a more connected and ethical future.